Gaya APA

ASSAEL, H. (1984). CONSUMER BEHAVIOR AND MARKETING ACTION, SECOND EDITION (ED. 2). CALIFORNIA - USA: PWS-KENT PUBLISHING COMPANY.

Gaya MLA

ASSAEL, HENRY. "CONSUMER BEHAVIOR AND MARKETING ACTION, SECOND EDITION". ED. 2 CALIFORNIA - USA: PWS-KENT PUBLISHING COMPANY, 1984. Prodi S1 Adm. Bisnis.