Gaya APA

PAYNE, A., TJIPTONO, F. (2002). THE ESSENCE OF SERVICES MARKETING = PEMASARAN JASA, EDISI 1 (1). YOGYAKARTA: ANDI.

Gaya MLA

PAYNE, ADRIAN., TJIPTONO, FANDY. "THE ESSENCE OF SERVICES MARKETING = PEMASARAN JASA, EDISI 1". 1 YOGYAKARTA: ANDI, 2002. Prodi S1 Adm. Bisnis.