Gaya APA

PETER, J, P., OLSON, J, C. (1999). CONSUMER BEHAVIOR AND MARKETING STRATEGY, 5th.EDITION (5). BOSTON: MCGRAW-HILL COMPANIES.

Gaya MLA

PETER, J., PAUL., OLSON, JERRY, C.. "CONSUMER BEHAVIOR AND MARKETING STRATEGY, 5th.EDITION". 5 BOSTON: MCGRAW-HILL COMPANIES, 1999. Prodi S1 Manajemen.