Gaya APA

BOVEE, C, L., ARENS, W, F. (1986). CONTEMPORARY ADVERTISIMG, 2nd. EDITION (2). HOMEWOOD: RICHARD D. IRWIN, INC.

Gaya MLA

BOVEE, COURTLAND, L.., ARENS, WILLIAM, F.. "CONTEMPORARY ADVERTISIMG, 2nd. EDITION". 2 HOMEWOOD: RICHARD D. IRWIN, INC, 1986. Prodi S1 Ilmu Komunikasi.