Gaya APA

GILSON, C., BERKMAN, H, W. (1980). ADVERTISING : CONCEPTS AND STRATEGIES, 1st.EDITION (1). NEW YORK: RANDOM HOUSE.

Gaya MLA

GILSON, CHRISTOPEHR., BERKMAN, HAROLD, W.. "ADVERTISING : CONCEPTS AND STRATEGIES, 1st.EDITION". 1 NEW YORK: RANDOM HOUSE, 1980. Prodi S1 Ilmu Komunikasi.