Gaya APA

AAKER, D, A. (1998). STRATEGIC MARKET MANAGEMENT, FIFTH EDITION (5). NEW YORK: JOHN WILEY & SONS, INC.

Gaya MLA

AAKER, DAVID, A.. "STRATEGIC MARKET MANAGEMENT, FIFTH EDITION". 5 NEW YORK: JOHN WILEY & SONS, INC, 1998. Prodi S2 Manajemen.