Gaya APA

MCCARTHY, E, J. (1977). BASIC MARKETING , FIFTH EDITION (5). NEW YORK: RICHARD D. IRWIN, INC.

Gaya MLA

MCCARTHY, E., JEROME. "BASIC MARKETING , FIFTH EDITION". 5 NEW YORK: RICHARD D. IRWIN, INC, 1977. Prodi S2 Manajemen.