Gaya APA

MOWEN, J, C., MINOR, M. (1998). CONSUMER BEHAVIOR, FIFTH EDITION (5). LONDON: SIMON & SCHUSTER.

Gaya MLA

MOWEN, JOHN, C.., MINOR, MICHAEL. "CONSUMER BEHAVIOR, FIFTH EDITION". 5 LONDON: SIMON & SCHUSTER, 1998. Prodi S2 Manajemen.