Gaya APA

KING, W, R. (1967). QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT . NEW YORK: MCGRAW-HILL BOOK COMPANY.

Gaya MLA

KING, WILLIAM, R.. "QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT". NEW YORK: MCGRAW-HILL BOOK COMPANY, 1967. Prodi S2 Manajemen.